Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management.
Episode 122 | Making MacGuffins Make Money
If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. […]
Episode 121 | Unique Campaigns Must Stand Alone
Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone. Be the show, don’t be the commercial. Listen to what Josh and […]