Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management.
Episode 157 | Your Name: Asset or Liability?
You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo.
Episode 156 | Persona Marketing
Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona […]