Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management.
Episode 197 | Staying Strategic in a Multi-Channel Era
In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what’s changed in advertising—and what hasn’t. The hosts discuss why timeless strategy still outperforms trendy tactics, and how […]
Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging.
