Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and give some real examples of success and failure when gathering information. From getting an idea of where your bank stands with the public to managing client expectations and measuring your brand awareness, the right survey can be a powerful catalyst in delivering your marketing tactics. If done poorly, it can also be painful both economically and reputationally. So sit back and listen because 60% of the time a survey works every time.