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Selecting the Right Marketing Agency
Selecting the right advertising agency for your financial institution can be a difficult proposition. You must start by finding answers to questions such as, “Do you even need an agency?” “Do you have the budget for one?” “What can you accomplish internally versus externally?” “Do you need an agency for a one-off project or an agency of record to help execute your brand vision?” And there’s that pesky budget thing, “What can you afford?” Once you’ve answered these questions (and a few more), it’s time to decide what kind of agency is the right fit for you. In this podcast, The Marketing Money team describes the use of ad agencies, how to go about finding the right fit and what to expect from your relationship with one.