Episode 75 |Sea of Sameness

Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows, and smiling couples handing bankers manila envelopes. Bank clients expect banks to be banks, but they also want to find the bank that is best for them. The solution? Don’t tell us that your people are the difference, tell us why your people are the difference. Don’t tell us you’re a community bank, show us what you do to strengthen the community.