Role of the Marketer

What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for nonprofit sponsorships. Truth be told, the role is probably somewhere in between – from high level strategy to entry-level dirty work. In this podcast the Marketing Money Podcast team discusses a recent column in the American Banker on the role of the marketer, how frustrating some of a marketer’s daily tasks can be and how financial institutions and marketers need to revisit the role of modern marketing personnel.