June 06, 2019

Episode 81 | ROI and Attribution

If a bank marketing department operates as an expense instead of P&L, can a bank really measure marketing ROI? The short answer is no…and somehow also yes. The best way a marketing department can show its value (and the value of its individual campaigns) is through smart attribution. So what is marketing attribution, and how can you use? Tune in to hear Josh and John hash it out.