June 30, 2016

Reaching Your Customers with Geofencing

With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. The location tracking tools allow you to specifically target customers in specific locations with location-specific messages.

Location-based marketing is all about finding the right person at the right time with the right message — all in the digital and mobile space — to lead them to your bank.

In this episode, Josh and John explore all things geo-marketing, give examples of its usage, how to deploy it as a tactic as well as a few hints on what not to do.