Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-filled sites, they unpack how complexity kills conversions, and why 2026 should be the year marketers fight for simplicity.
Episode 201 | The Buc-ee’s Effect: When Ridiculous Wins !!
Customer experience isn’t an accident—it’s a strategy. Using Buc-ee’s as the unexpected hero of the story, Josh and John unpack how over-delivering on the basics can transform any business. Clean bathrooms, endless pumps, and great brisket aren’t the point—they’re the proof.
