Episode 97 | New Perspectives

On the latest episode of Marketing Money, our dynamic duo discusses Morning Report’s “Consumer Views on Retail Banking and Personal Finance.” Is it possible to target clients looking to move banks? If so, how can you, as a bank marketer, reach these potential clients? How does automotive marketing relate to bank marketing? Tune in to hear John and Josh tackle these questions—all while being visited by the spirits of Mark Twain and George Whipple.