January 23, 2020
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Episode 94 | The Three-Tiered Approach to McMessaging
In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discusses which media format matches each messaging type. John shares how to break down your budget to allow flexibility in messaging opportunities while navigating the slippery slopes of the yearly budget season. Don’t miss this one—you may even hear a secret confession or two while learning how to optimize your messaging.