November 21, 2019

Episode 90 | Debunking Disruption

When a big bank swoops into your local market and acquires a bank, it’s easy to imagine the marketplace disruption is rife for gathering new deposits from that bank’s old customers. But in actuality, 5% of that bank’s customers leave—10% in a worst-case scenario. Josh and John talk about your bank’s real opportunity when a competitor gets bought out—talent acquisition. 

ABA Banking Journal | Flip the Script on M&A Marketing