November 07, 2019
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Episode 89 | What can banks learn from 1980s men’s fashion?
In 1985, an unknown men’s clothing designer forced his way into the national men’s fashion conversation with a single billboard. Josh and John talk about how, at a time when most men’s fashion brands advertised their clothes similarly, this designer stood out from his much more famous competition by doing something completely different. Banks face a similar challenge. How can a bank in a high-parity market and highly regulated industry stand apart from the rest? Certainly not by copying the competition.
The Economist | Tommy Hilfiger on a Game of Hangman
ABA Banking Journal | What Can Bank Marketers Learn from High Fashion