What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more.
Episode 197 | Staying Strategic in a Multi-Channel Era
In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what’s changed in advertising—and what hasn’t. The hosts discuss why timeless strategy still outperforms trendy tactics, and how […]
Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging.
