In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time.
Episode 211 | Why Great Customer Experiences Still Win
Josh and John discuss the excitement surrounding the World Cup and what bank marketers can learn from it. They explore why audiences matter more than paywalls, why positive experiences outperform negative messaging, and why banks should spend more time showing customers their value.
Episode 210 | Marketing Lessons from the World Cup
What do stadium naming rights, FIFA sponsorship rules, and community banking have in common? More than you might think. Josh and John break down the marketing lessons hidden inside the World Cup, including brand strength, exclusivity deals, customer loyalty, and why sometimes the strongest brands are recognizable even when their logos are covered up.
