Episode 138 | Don’t Let False Assumptions Lead You Astray
Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the road. If your bank marketing budget must be trimmed, there are smart ways to go about it. Hear what the Marketing Money Podcast duo has to say.
Mark Gibson | What’s On the Way for Bank Marketers in 2022