Episode 136 | Don’t Confuse The Customer’s Journey With Your Own

How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what they want? Hear what the Marketing Money Podcast duo has to say.