Episode 125 | A Product of Useful Naming

Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most profitable. What those premium products should be named, and how they should be priced, is one of the most critical conversations of all. Customers judge what a product is worth by the way we present it, after all. Hear what Marketing Money Podcast has to say on the subject.