April 01, 2021

Episode 122 | Making MacGuffins Make Money

If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. Hear what the Marketing Money Podcast has to say.