November 19, 2020

Episode 115 | See What the Survey Says, Part 1

People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opinions on retail products don’t shift as wildly as political opinions do, but finding the factors that make answers to polls lead to profits is a very fine art. Listen to what our Marketing Money Podcasters have to say in this special two-part episode.