April 25, 2019

Episode 77 | Focus on Brand

In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How can you develop marketing efforts that put your brand first? Too many bank marketers get stuck in the moment—something John and Josh have plenty of thoughts on. Listen to this week’s Marketing Money podcast to get the scoop.

Seth Godin’s blog The Elegance of Nothing