Episode 134 | Surviving a Crisis — Don’t Compound the Problem

Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should you take before the dreaded day arrives, and how do we proceed when it does? There are lessons to take from a recent airline’s debacle we can easily apply for ourselves. Hear what Marketing Money Podcast has to say.