February 16, 2017

Deposit Campaigns

An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a bank does. Deposits fund loans. Deposits build relationships. Deposits provide avenues for revenue. If deposits could speak, they would tell you they are kind of a big deal. In this Marketing Money Podcast, deposits and simple campaign ideas surrounding their growth are the topics of discussion. Cha-Ching! It’s deposit time.