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Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an employee, a bank robbery, a weather issue – you get the idea. These events are often so randomly specific that preparing for them is akin to preparing for the unknown. Although we cannot prepare for the exact nature of every crisis, we can still have a working strategy and game plan for various situations. In this Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss how to plan for inevitable crises and how to communicate when they do occur, as well as tips to keep from escalating the already urgent situation.