August 02, 2018
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Brand vs. Campaign Marketing
John and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between brand advertising and product-centric campaigns. Which strategy does your bank use? Which should it be using? You may want to seek shelter, because Josh is dropping truth bombs left and right this week. Get ready for an action-packed episode of Marketing Money that you won’t want to miss.