Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 74 | The Battle for Tech in Community Banks
Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the article is fair? Maybe. Do they think you should read it? Absolutely. Community banks don’t necessarily have to compete with Bank of America or the new BB&T-Suntrust megabank on proprietary technology—they […]
Episode 73 | Banking Basics: Checking Accounts
Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, so what is your bank doing to make the ones you offer stand out? How do they add value to your clients’ lives? Tune in to this week’s episode as Josh and […]
