Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 124 | What’s In A Name?
In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value of a unique bank name has never been greater. Hear what the Marketing Money Podcast has to say. List of unique bank names Disclaimer: We do […]
Episode 123 | Policy Isn’t Always The Best Honesty
A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more often than we’d like. The opportunity to find a different solution and reframe the issue to make customers whole is not one to be ignored. Hear what our Marketing Money Podcast duo has to […]