Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 129 | Sharing the Top Secrets of Bank Marketing Success
Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easier the job they’re being recruited to do. The same holds true for recruiting new business, as well. It’s our role to make sure our audience understands what we offer and […]
Episode 128 | Bridging the Talent Gap
Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient in every possible task. As a result, the only returns the searches generate are applicants without the ability to do what the employer actually needs doing. Hear what Marketing Money Podcast […]
