Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 136 | Don’t Confuse The Customer’s Journey With Your Own
How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what […]
Episode 135 | Shedding Light Onto Dark Patterns
Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations you love and hate the most. Many big companies use dark patterns to herd disgruntled customers into the channels they want them to find. It’s impersonal and, for community banks, […]