Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 214 | 10 Year Anniversary
Josh and John mark 10 years of the Marketing Money Podcast with a conversation about using AI in marketing. They explore how tools like ChatGPT and Claude can make writing, research, planning and everyday tasks more efficient while stressing the importance of privacy and human oversight. From press releases to trip planning, they share how […]
Episode 213 | Security vs. Simplicity
Josh and John discuss how fraud prevention, compliance, and outdated processes have made everyday banking more difficult than it needs to be. Using a recent bank account-opening experience as an example, they explore why customer experience has become a competitive advantage, how fintechs continue to raise consumer expectations, and why banks should spend as much […]
