Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 87 | What Can Banks Learn from ESPN?
Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed […]
Episode 86 | Not Another Disney Podcast
The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every conversation—every breath—in the entertainment industry. They’re acting like a company doing everything they […]