Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 93 | The Apple Card and the Collaboration Behind It
Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recent Business Insider article, “Goldman Sachs reportedly spent $300 million developing the Apple Card — then Apple boasted that it was ‘created by Apple, not a bank.’” Our podcasting pundits ponder what makes this collaboration unique and what community banks can […]
Episode 92 | 2019’s Best Christmas Commercial
It’s the last podcast of 2019, and we’re talking about wonderful, sappy, low-cost Christmas ads and why community banks have to be a little more intentional with their marketing campaigns. John and Josh discuss Hafod Hardware’s viral Christmas commercial, which, while produced for under $200, would cost any community bank much closer to $1 million […]
