Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 207 | All Clicks. No Context.
In this episode, Josh and John dive into the state of modern media, from the collapse of local journalism to the rise of citizen journalists and a landscape driven more by clicks than facts. They unpack what this shift means for banks and financial institutions, including how and where to show up in today’s noisy […]
Episode 206 | Not Everyone Should Lead
From participation trophies to elite performers, we’ve blurred the line between participation and performance. Everyone wants to be a leader, but not everyone should be. Josh and John break down the difference between leading, managing, and following, explain how great followers make great teams, and challenge the idea that everyone should be treated the same.
