September 07, 2017

Bank Marketing Automation

The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss bank marketing automation, issues with trying to make everything one-size-fits-all and some recommendations for more efficient marketing to help fulfill internal client requests.