Is it possible to balance AI’s efficiency with human creativity? This episode dives into the role of authenticity in marketing, exploring how automation impacts connection and brand identity.

From multi-factor authentication hurdles to the challenges of overly complicated systems, Josh and John explore the hidden costs of complex security protocols. They discuss the balance between essential fraud prevention and delivering a seamless customer experience, sharing insights on how banks can redesign online account openings to reduce friction and boost engagement.

Big budgets don’t always mean big impact. Josh and John discuss which brands got it right (and which should’ve saved their money).

Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audiences, ethical concerns, and the need for creativity in today’s competitive landscape.

This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies. Plus, hear how meme culture is shaping post-Olympic narratives.

Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement.

Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The episode also explores how AI can assist (or fail) in marketing strategies, and why focusing on strong, clear branding is more important than ever.

Josh and John dive into the decline of checks, the rise of digital payments, and how banks can keep up with evolving customer expectations in the digital age.

Josh and John discuss the blurred lines between work and personal life in the era of constant connectivity. They share their thoughts on remote work, office culture, and how different generations approach work-life balance.

Join Josh and John as they examine the role of Chief Marketing Officers in today’s financial sector. The discussion centers around the transition from creative-focused CMOS to those driven by data and growth metrics. Discover the implications of this shift for marketing strategies and bank branding.

In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliability to chaotic variety and surprising value, they discuss what these experiences reveal about customer expectations in banking.

Unpack the complexities of text messaging in bank marketing with Josh and John.  From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketers navigating the digital landscape.

In this episode, Josh and John delve into red flags during job interviews. They cover warning signs like disengaged interviewers, vague promises of future raises, and excessive interview stages. Offering insights for both interviewees and interviewers, they navigate these challenges with anecdotes and practical advice. Tune in for strategies to ensure a successful hiring process.

In this episode, Josh and John unravel the complexities of FDIC regulations. From exploring compliance deadlines to delving into the implications of displaying the FDIC official digital sign, they offer expert insights and actionable advice for banks navigating regulatory challenges. Whether you’re a compliance officer, marketer, or banking professional, this episode provides valuable perspectives to ensure compliance while optimizing marketing strategies in the dynamic financial landscape.

Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, they dissect the nuances of rewards systems and discuss how banks can better align their offerings with customer needs.

Join Josh and John as they explore the ins and outs of job hunting and hiring in the marketing field. From decoding interviews to avoiding common job description traps. Tune in for valuable tips on finding your perfect fit in the dynamic world of marketing careers while Josh and John share candid advice and funny hiring stories.

In this episode, Josh and John dive into practical time management strategies, covering techniques like “eating the frog” and the Eisenhower matrix. Whether you’re a seasoned pro or new to time management, this episode offers valuable insights to boost your productivity.

In this episode of Marketing Money podcast, Josh and John stress the importance of preparation, advise against last-minute changes, and discuss the 10-20-30 rule for impactful slides. The conversation covers handling technical issues, mastering delivery, and overall improvement in public speaking.

In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. They highlight community sponsorships, caution against generic ads, and stress ROI-focused strategies amid budget scrutiny. Also, they discuss the importance of aligning community involvement with business goals.

In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the flaws in the “campaign a quarter” mentality.

In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking.

What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more.

Join us today as we discuss marketing old products to new audiences.

In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time.

Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about.