The ad worked, but the landing page didn’t. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing success depends on delivering the value you promise from the very first click.

Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses the mark, the difference between features and real benefits, and how to create campaigns that actually drive change.

In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday life. The hosts debate AI’s role in media planning and content creation, emphasizing the importance of human oversight, especially when AI-generated content enters regulated industries like banking. They highlight risks such as blind reliance on AI tools, referencing academic mishaps like the creation of fictitious terms in peer-reviewed papers. Ultimately, reminding listeners that while AI offers powerful capabilities, true expertise and accountability still come from humans.

Josh and John dig into the rise (and fall) of geofencing as a “go-to” tactic—and break down why behavioral retargeting, SEO, and omni-channel strategy are better bets for most banks today.