Everyone who uses your brand likely assumes they know how to use the elements, especially if there’s not a Standards Guide. But you can’t leave it up to chance. By creating an agreed-upon set of brand standard guidelines, everyone who uses or applies your brand — no matter what medium — can do so consistently. Renasant Bank […]
Episode 104 | Communication for a Better World
We all want to help our world improve, but what can we do as marketers to bring about permanent, positive change? Decisions that affect lives can’t come across as an afterthought. Our team visits with Chukwukere Ekeh, Renasant Bank’s VP of Retail Marketing, who brings to the conversation a lifetime’s experience in the challenges of […]
