Convert Your Content

Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sales – the conversion process. In this edition of Marketing Money Podcast, John and Josh discuss the four points–or the finer points, depending on your opinion–of converting your content, as well as some obvious mistakes many financial institutions make during the process. Roll it!