Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 198 | What It’s Really Like During a Bank Merger
When banks merge, everyone feels it—from customers to employees. John and Josh explore Huntington Bank’s acquisition of Cadence, sharing behind-the-scenes stories, marketing insights, and real human reactions.
Episode 197 | Staying Strategic in a Multi-Channel Era
In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what’s changed in advertising—and what hasn’t. The hosts discuss why timeless strategy still outperforms trendy tactics, and how […]
