Join us today as we discuss marketing old products to new audiences.
Episode 213 | Security vs. Simplicity
Josh and John discuss how fraud prevention, compliance, and outdated processes have made everyday banking more difficult than it needs to be. Using a recent bank account-opening experience as an example, they explore why customer experience has become a competitive advantage, how fintechs continue to raise consumer expectations, and why banks should spend as much […]
Episode 212 | Copying The Competition Costs You
— Josh and John discuss a new trend to explore a bigger problem in banking: the fear of standing out. They discuss why banks often copy competitors instead of creating distinctive brands, why marketing is one of the few true competitive advantages left, and how investing in brand creates long-term growth when products and pricing […]
