In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time.
Episode 194 | The Branch Isn’t Dead: What People Still Want From Their Bank
Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment to strategic expansion, they break down what really drives trust and relevance in today’s banking landscape.
Episode 193 | Stop Selling Features: What Bank Customers Really Care About
Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses the mark, the difference between features and real benefits, and how to create campaigns that actually drive change.
