What goes into planning a commercial? The days of not being able to afford to produce commercials and mobile/web videos due to expensive video equipment are long gone. Today, with just an iPhone and proper lighting and sound equipment, many videos, especially for the Internet, can be produced quickly and inexpensively. However, know that if you’re going on traditional TV, high-quality production is still a must. How to do you find the balance? What is needed to produce the proper commercial? In this podcast, the Marketing Money team goes over the process and planning required for various types of commercial shoots.