Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 177 | The AI Buzz: What It Really Means for Banks
Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement.
Episode 176 | The 2025 Marketing Playbook: Breaking the Bank Name Game
Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The episode also explores how AI can assist (or fail) in marketing strategies, and why focusing on strong, clear branding is […]
