Digital Signage – Are You Doing It Right?
Signage is a very important part of the customer experience within your branches. It can help build brand equity, reinforce a life cycle purchase, remind a client of a product they might need, create a call to action or announce something your bank is doing in the community. Although it’s not rocket science, properly setting up your signs can be a challenge – in location, style, design and dollars. In this podcast, the Marketing Money guys discuss digital signage, what goes into a digital signage plan and how to properly execute this plan.