Cross-selling. It’s become an evil word—or possibly evil words with a hyphen? It once meant a client simply purchasing multiple products or services based on an additional need found during the sales process. Then, aggressive marketers turned it into an excuse to push quotas on frontline employees. The very thought makes many client service reps bristle. But if done correctly, an expanded relationship, which meets understood needs, is good for both the client and the company. In this Money Marketing Podcast, the proper ways to cross-sell are discussed as well as some myths of how cross-selling has received a bad rap over the past few years. We’ll begin by cross-selling you on listening to this podcast with a couple of links to some comical marketing. Please listen and enjoy.