It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actually the opposite. Welcome to the world of sales and business jargon. In this podcast, the Marketing Money hosts discuss those pitches that are just reaching out to touch base to open the kimono and get buy-in to help you sing from the same sheet of music at the end of the day with best practices. These jargon words are often a cover for lack of value or original thought in most marketing strategies, and we break down why you should stop using them and how to break through the clutter with your blue sky strategy…oh just stop it!