Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Geo-targeting and Special Guest Shelly Loftin
John and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campaigns. The hosts also welcome special guest Shelly Loftin, Senior Vice President of Retail Banking and Payments and Lending for the American Bankers Association. She discusses the upcoming ABA […]
SEO
On today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entirely legitimate and the other, well, you’ll just have to listen. If you’re interested in boosting your bank’s “searchability”, tune in to learn some practical steps on how to accomplish just that.
