Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 76 |Deep Dive in Digital Advertising
On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes of some of Renasant Bank and Mabus Agency’s most successful digital campaigns. Listen this week as […]
Episode 75 |Sea of Sameness
Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows, and smiling couples handing bankers manila envelopes. Bank clients expect banks to be banks, but they also want to find […]