Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 72 | Massage the Messaging
In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to win clients, drive business, and succeed in almost any market.
Episode 71 | Relevance
Marketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of community banking, there’s not much going around. Tune in to this week’s episode to learn how your bank can readjust its marketing strategy and capture the attention of your audience.