Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 83 | Are Incumbent Banks Screwed?
Brick-and-mortar banks are screwed. At least that’s what Goldman Sachs partner Adam Dell recently told a room full of conference attendees. Josh and John disagree. Incumbent banks have an incredible opportunity to surpass their peers in the current buy-or-get-bought world of banking. Listen as they discuss digital relevancy and take a surprisingly relevant sidebar into […]
Episode 82 | Can You Change Your Name?
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. This week, Josh and John talk rebranding and ask the question: If you’re going to change your name, why not go for something totally different from your competitors?