Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
Episode 203 | The Numbers Have Shifted. Did You?
Josh and John unpack how outdated assumptions can sneak into your marketing, and why it’s time to verify your “truths” before putting them in a presentation. In this episode, they break down what’s actually shifted in consumer satisfaction, why that matters more than you think, and how to keep your strategy grounded in current reality.
Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-filled sites, they unpack how complexity kills conversions, and why 2026 should be the year marketers fight for simplicity.
